Most SEO Doesn’t Work for AI Search
Let’s just say what everyone else is too scared to admit
Most SEO tactics don’t work anymore.
They don’t get you seen.
They don’t get you clients.
And they sure as hell don’t get you inside the systems that actually matter now.
The entire SEO industry is stuck in a loop
Chasing rankings on a search engine that’s slowly turning into a billboard.
The Old Tactics Are Dead
Here’s what most SEO agencies still push in 2025:
- Crank out blog posts nobody reads
- Buy backlinks from shady sites
- Spin citations and GBP categories
- Track keywords like it’s still 2012
- Obsess over title tags that get rewritten anyway
That’s not strategy. That’s SEO autopilot.
And it’s why so many business owners keep paying and seeing nothing change.
AI Changed the Game and They Missed It
While the SEO world’s been fighting over keyword density and meta descriptions, the real shift already happened.
Buyers aren’t clicking through ten blue links anymore.
They’re asking ChatGPT.
They’re talking to Perplexity.
They’re getting instant, AI generated recommendations.
And if those systems don’t know you exist? You’re done.
No amount of backlinks or blog posts will change that.
Traditional SEO Doesn’t Translate
Here’s the hard truth:
- Backlinks don’t equal trust in AI systems
- GBP tricks don’t move the needle anymore
- Over optimized pages get summarized, not surfaced
- Content for content’s sake gets buried. Not recommended
AI search engines don’t care how long your blog is or how many tools you’ve used.
They care about what you are, who you are, and whether you’re understood and recognized as the right answer.
Most SEO doesn’t even speak that language.
So What Replaced It?
I stopped doing SEO because it no longer gave my clients the edge.
Not because I got lazy, but because I refused to keep selling a broken system.
What replaced it?
Generative Search Visibility™
That’s not a buzzword. It’s the new game.
Built for the way people search now, not the way they used to.
I don’t chase rankings. I build digital presence that shows up inside the answers themselves.
That’s all I’ll say here.
Final Word
If your SEO strategy still revolves around links, keywords, and blog schedules, you’re invisible where it matters.
That’s not fear mongering.
That’s the reality in 2025.
The only question left is:
Are you building for the new search… or clinging to the old one while your leads vanish?