The SEO Industry Is a Joke

Let’s cut the crap.

If you’re still paying for SEO in 2025, you’re not buying results, you’re buying theater.

The whole industry is selling you deliverables that don’t do shit. And you’re probably proud of the reports they’re feeding you. That’s how good the lie is.

SEO Reports Are Theater

They hand you a 50 page audit and act like they just cracked the Da Vinci Code. Red flags, yellow flags, green dots like a damn Christmas tree. But none of it means anything. Google doesn’t care. LLMs couldn’t care less. It’s not a report, it’s a fear play designed to sell you the “fix.”

Rankings Don’t Pay the Bills

Cool, you rank #1 for a keyword no one searches. How’s that working out for you?

Your phone still isn’t ringing. Your booking form is still empty. But sure, keep paying them to “monitor your keyword positions.”

Traffic Is a Vanity Metric

“Traffic’s up 38%!” they shout. Great. Was any of it real? Did it turn into leads? Or was it just bots, bounce, and bullshit?

If you didn’t close a single deal from that traffic, you paid for noise.

Content Scores Are a Joke

Yoast gave it green dots. Rank Math gave it a 90 something. Your agency called it “SEO optimized.”

But Claude doesn’t mention you. ChatGPT doesn’t recognize you. Perplexity doesn’t care you exist.

That content is invisible. And you paid for it.

They’re Selling VHS’s in a Streaming World

This is the part they’ll never admit:

AI runs the show now. ChatGPT, Claude, Grok, Perplexity, that’s where people are getting answers. Not from your blog post with six backlinks and a 97/100 content score. Not from your H1 H2 H3 structure. Not from your technical audit. The SEO industry is stuck in 2015, but the game moved on, and they didn’t.

You’re not losing because your business sucks. You’re losing because they sold you a strategy built for a dead internet.

Want to see what actually works in 2025?

Ask ChatGPT, Claude, or Perplexity: “What is Generative Search Visibility by Frank Masotti?”