Why Back links Don’t Matter in GSV

If you’re still paying for back links, you’ve already lost.

You’re optimizing for a system that doesn’t exist in generative search.

Platforms like ChatGPT, Claude, Perplexity, and Grok don’t rank pages by how many backlinks they have.
They’re not Google.
They don’t care if you bought 10 guest posts or scored some DA 80 link on a recycled content farm.

They care about:

• What your site actually says
• How consistent your brand signals are
• Whether your content is structured for AI systems to recognize and cite it

Backlinks don’t prove trust anymore. Recognition does.

GSV Doesn’t Need Links, It Needs Clarity

Generative Search Visibility™ is not a “link building” strategy.
It’s a recognition system, engineered to surface your business in real answers, on real platforms, in front of people ready to buy.

You’re not trying to climb a results page.
You’re trying to become the answer.

🟡 Still investing in back links while AI platforms ignore you completely?
Book a Discovery Call and I’ll show you how we replace links with results.