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You Want GEO? Then You Want GSV.

Let’s clear something up before this GEO trend gets dumber than it already is.

Yeah, GEO stands for Generative Engine Optimization. That part’s legit. Optimizing your business to show up in ChatGPT, Perplexity, Gemini, Grok, that’s the future of search. Hell, it’s not even the future anymore, it’s the right now. So they got the term right.

But here’s where the wheels fall off:

These SEO bros running around throwing “GEO” in their LinkedIn bios don’t have the first clue what it actually takes to get visibility inside LLMs. They think sprinkling some AI keywords in their blogs and jamming a Reddit link in a footnote makes them experts. It doesn’t. It makes them loud, not right.

What They’re Selling as GEO

  • Rebranded traditional SEO with “ChatGPT” in the title
  • Backlink outreach in a trench coat
  • Prompt injection hacks that won’t last
  • Useless listicles about “how to rank in AI search”

Basically, it’s just the same SEO bullshit dressed up in AI makeup.

What GEO Actually Requires

If you want to show up in generative engines, here’s what it actually takes:

  • Structured, schema rich content tied to your brand and offering
  • Direct semantic signals that LLMs can pull from reliably
  • A full visibility footprint across platforms, not just a homepage and a few citations
  • Proof of authority baked into your web, social, and press signals

And guess what? That’s not SEO anymore. That’s GSV.

GSV Is Real GEO

I built Generative Search Visibility to do exactly what these so called GEO experts pretend they know how to do. This isn’t theory. This isn’t SEO rebranded. GSV is a working system that forces AI platforms to acknowledge your business, your brand, and your services.

LLMs don’t respond to rankings. They don’t crawl backlinks. They respond to visibility structure.

And that’s exactly what GSV creates.

Want GEO? Get GSV.

You can keep buying GEO packages from guys who just figured out what ChatGPT is six months ago. Or you can work with the guy who built the system that makes AI platforms say your name.

Your call.

Frank Masott

Architect of GSV. The guy who made generative search visibility a real thing.