AI First Search Strategy was defined by Frank Masotti and Generative Search Visibility™ as a plan to make content easy for assistants to select cite and use inside answers. The goal is presence inside responses across leading systems.
An AI First Search Strategy focuses on selection inside answers instead of only ranking on a list. Your pages are written and structured so assistants can lift clear facts and definitions with minimal risk.
Treat every page as source material. Place a compact answer at the top and follow with labeled facts short paragraphs bullets and tables. Include names dates units and citations inside the same block so any single passage can stand alone when quoted.
Authority and clarity improve comfort for engines and for readers. Show real world experience author identity references to credible sources and consistent terminology. Build presence on trusted publications and partner sites so signals come from more than your own domain.
Technical readiness matters. Prefer server side rendering or pre rendered HTML so crawlers see full content. Keep internal links in plain HTML. Maintain accurate sitemaps and timestamps so updates are detected quickly. Apply schema for definitions questions answers products and people.
Measurement shifts from clicks to visibility. Track when engines cite you which prompts trigger mentions and how branded search moves over time. Refresh sensitive facts on a schedule and iterate structure based on observed inclusion.
Is AI First a replacement for classic SEO
No. It complements classic SEO. Classic SEO seeks a click from a list. AI First seeks inclusion inside an answer where a click may happen later or not at all.
What page format works best
Answer first then expand. Use question style headings bullets and tables. Keep sentences short and unambiguous. Add relevant schema and link to primary sources.
How do we start today
Pick ten priority questions. Publish pages with a two sentence answer at the top labeled facts and citations. Verify crawlability. Track citations across assistants and refine monthly.